More than 2 billion people use the Internet today and more than half of them connect to the Internet for social networking. Facebook for instance has more than 1 billion users, and considering that it also owns instagram, it can be one great way to promote a business. Unfortunately, Facebook is not the best place to market businesses that rely more on visuals and graphics. Take for instance fashion and designing related marketing. A model posing on instagram in your designs is more likely to get more likes than any other network. And that’s because instagram sole’s purpose involves sharing of colorful images and social oriented messages.
Instagram for many reasons also beats other networks when it comes to advertising. Its room for a 15 seconds video is often enough to deliver you messages to your instagram followers and when you complement the videos and visuals with captions properly, you can gain a lot through the network. Additionally, instagram makes room for geotagging, a method of attracting customers who reside closest to you. Geotagging alone is also a great way to increase your instagram followers as a business, but only if you use it alongside your best posts.