Those that are utilizing SnapChat in their lives are likely thinking of their accounts as passive sources of income at best and at worst, they are thinking of them as nothing but social connectivity tools. Though social connection is important, SnapChat followers should be looked at as a potential revenue source the same way that any other social media account would be and should not be seen as just a picture site.
The reasons why SnapChat followers can turn into dollars for you is because they are consumers. Those on SnapChat or any social media page are likely to have some sort of disposable income and if you utilize them correctly they will be spending that money on you. Promote your products, your messages, and your organizational approach on SnapChat and your followers are likely to respond in a big way. This, then, turns into money in your pocket and a consumer relationship that could last for years and years to come. Do not minimize the potential contribution and your followers will not disappoint. This, then, means more money for you.