Social media is a great and useful tool for growing a business. There are no surefire ways to accomplish growth but it is ultimately growth that is important to seeing a page flourish. There are different strategies, however, that seem to see more success than other approaches. Among them is the use of interactive elements like contests and games.

Social media users that are going to give their free likes and become free followers of a page need to feel like they are a part of something. As such, contests and games are a great way to achieve this end goal. Pages that include contests—even if the prize is just a few dollars—can really find themselves in a position of success. For those that are looking to grow their page, this is valuable information that can help to increase followership and see a page grow and grow toward success. Therefore, those that are interested should consider utilizing this as a source of incredible growth for their social media presence. If you are not using it in your business, consider it as a part of your overall marketing strategy.